Picture this: You’re a Shreveport business owner with a beautiful new website — but for some reason, the visitors just aren’t turning into customers. Sound familiar?

You’re not alone. Many local businesses struggle with this exact problem. The good news? You don’t need more traffic — you need a landing page that converts.

At DesignPing, we help Shreveport businesses turn their websites into 24/7 sales tools. Here’s what every high-performing landing page needs to do exactly that.

1. Stop the Scroll with a Clear, Compelling Headline

Imagine you’re at the Shreveport Farmers Market. How do you get people to stop at your booth? You catch their attention with a sign that speaks to what they actually want.

Your landing page headline should do the same. It’s the first thing people see — and it determines whether they stay or leave.

Here’s how to write one that works:

• Speak directly to your customer’s pain point (“Tired of a website that doesn’t convert?”)

• Make the benefit clear (“Turn clicks into customers in 30 days”)

• Keep it short, powerful, and conversational

At DesignPing, we build headlines that make people stop scrolling and start engaging — because first impressions don’t get a second chance.

2. Speed Wins: Load Fast or Lose Customers

We’re all guilty of tapping our fingers while waiting for a page to load. But here’s the truth: if your page takes longer than three seconds, most visitors won’t stick around.

A slow website isn’t just frustrating — it’s costly. Fast load times improve SEO, reduce bounce rates, and build trust with your visitors.

Here’s what we focus on to keep your site lightning fast:

• Optimized images without quality loss

• Browser caching and code compression

• Mobile-first design that loads beautifully on any device

A fast site tells your visitors, “We respect your time.” And in a busy city like Shreveport, that message goes a long way.

3. Build Trust with Social Proof

People trust people — especially their neighbors. That’s why social proof is one of the most powerful tools you can use on your landing page.

Here’s how to make it work:

• Showcase testimonials from happy Shreveport customers

• Highlight awards or community involvement

• Include recognizable logos of local partners or clients

When your website features real stories from real customers, your credibility skyrockets. Social proof tells visitors, “Your community already trusts us — and you can too.”

Bonus: Speak to One Goal

A high-converting landing page does one thing really well — it guides the visitor to take one clear action. Whether that’s scheduling a call, booking a consultation, or making a purchase, don’t distract them with multiple buttons or competing CTAs.

At DesignPing, we build landing pages with clarity and simplicity in mind — so your visitors know exactly what to do next.

Your Shreveport Success Story Starts Here

You don’t need a new website — you need one that works.

At DesignPing, we design conversion-focused websites for Shreveport businesses that want to stand out online and grow with confidence.