A timeless first website for a highly referred wedding and event planner.
Company
Sarah Overall Events
Tools
Framer
Date
August 2025
Website
Sarah Overall is an experienced wedding and event planner known for her warm personality, elegant aesthetic, and calm-under-pressure approach. While her reputation was well-established through referrals and social media, she had never had a website.
She needed a professional online home to reflect her style, explain her services, and provide a clear next step for new inquiries—without feeling overly formal or generic.
This was an opportunity to create a brand experience from the ground up that felt as personal and refined as her work.
We started by identifying what made Sarah different: her deep sense of care, her love of beautiful details, and her ability to make clients feel taken care of every step of the way.
From there, we designed a site that balances elegance with simplicity:
A clean, spacious layout that lets her work and personality shine
Soft colors and typography that feel warm, elevated, and timeless
Custom copywriting that speaks directly to engaged couples and hosts planning milestone events
Service pages that clearly outline offerings while building trust through testimonials and visuals
A branded contact page that feels like an invitation—not a transaction
SEO-focused structure to help her show up for local keywords like “wedding planner in Shreveport” and “event coordinator near me”
Everything—from the layout to the language—was created to reflect the kind of experience Sarah gives her clients: thoughtful, stress-free, and full of beauty.
The new site has quickly become a valuable tool in Sarah’s client journey. It gives her a polished presence online, builds confidence with new leads, and saves time by answering common questions before the first call.
Now, when someone recommends Sarah Overall Events, there’s a beautiful website that backs up her reputation and helps convert interest into bookings.
