A clean, conversion-focused website for a growing lawn care and lighting company in North Louisiana.
Company
Barefoot Lawns & Lights
Tools
Framer
Date
September 2025
Website
Barefoot Lawns & Lights came to us with a clear mission: create a website that reflected the same professionalism and care they bring to every job. As a locally owned and operated business in North Louisiana, they needed a site that would speak to their values—reliability, honesty, and excellence—while also helping them generate more leads online.
The original website lacked clarity, didn’t showcase their all of their services, and made it difficult for customers to request a quote. We saw a huge opportunity to craft a site that was as polished as their work.
We started with a deep-dive discovery session to understand their brand, services, and goals. From there, we designed a clean, modern homepage that highlights their core offerings—lawn care, landscape lighting, and seasonal lighting—alongside strong calls to action that encourage users to request a quote or call directly.
We built the site in Framer to allow for smooth animations, easy scalability, and fast load times. Each section was intentionally designed to build trust: real client testimonials, a service overview grid, and a photo gallery that shows off the quality of their work.
We also developed custom SEO-optimized copy for every section of the site, targeting keywords like “lawn care in Shreveport,” “landscape lighting Bossier City,” and “Christmas light installation.”
Since launch, Barefoot Lawns & Lights has reported an increase in customer inquiries and quote requests—especially during the holiday lighting season. The new website better communicates their full range of services and has helped them attract larger residential and commercial clients.
By simplifying the user journey and adding high-converting CTAs, we transformed their site into a true growth tool—not just an online brochure.
"Wesley and the DesignPing team came highly recommended from a friend of mine and have been absolutely fantastic to deal with. Wesley was incredibly detailed and professional, taking the reigns and guiding me through the entire process. He had our website up and running in a matter of weeks, and we couldn't be happier with the overall functionality and presentation for our customers. I'm glad to have them as our design team, and look forward to an ongoing partnership as we continue to grow and build!"
Jonathan Hakun
Owner of Barefoot Lawns & Lights
